Creating authentic & meaningful brands
To grow, you need to identify an opportunity. But, you also need to know how best to capitalise on that opportunity. Whether your existing brand(s) can deliver or a new offering needs to be created to best serve that market.
QSQ’s main focus is to find opportunities for brands to grow and establishing the best route to take advantage of them through developing brands that understand and connect with their audiences in relevant and distinctive ways.
Our services
We operate globally, but with a particular focus on English-, Spanish- and Portuguese-speaking markets. We specialise in supporting brands with:
- Growth & Market Strategy: identifying opportunities through new audiences or occasions in existing markets, or devising the best plan to launch into new territories – and succeed.
- Innovation & Proposition Development: end-to-end innovation support, from uncovering unmet needs & developing innovation platforms to ideating, refining and testing new concepts that resonate.
- Brand Positioning & Execution: wherever you are in your brand’s journey, we can help codify your brand essence, create a business-wide rollout plan or help put it into action through campaign development & testing.
Our approaches are rooted in your market context and, where necessary, leverage a comprehensive set of qualitative and quantitative approaches to uncover, understand and explain customer needs & behaviours.
Cross-category expertise
We have global coverage with a particular focus on Europe & Latin America across industries such as sports & lifestyle, tech, gaming, beverages and B2B.
