Strategically-minded brand consulting.

QSQ Brand Strategy was set up with the intention of creating a consultancy fit for the modern world. One that is more flexible, agile and output-focused, without the inhibiting factors that many well-established companies suffer from. We want to do things differently; in the way we work, think and build relationships.

At QSQ, we have a single focus to help brands not only identify opportunities for growth, but take advantage of them.

Panel 1

What we do

To grow, you need to identify an opportunity. But, you also need to know how best to capitalise on that opportunity. Whether your existing brand(s) can deliver or a new offering needs to be created to best serve that market.

QSQ’s main focus is to find opportunities for brands to grow and establishing the best route to take advantage of them:

Proposition Development

Refining propositions for your existing offering in order to better resonate with consumers, stand out from the competition and align with the core of your brand. In an increasingly noisy world, your propositions need to be more focused and show that they can deliver exactly what your target market is looking for.


Sometimes, a clear and focused innovation process is needed to kick-start your next wave of growth. We consider your market context and emerging trends to inspire idea creation, help refine and validate concepts and build your go-to-market propositions for chance chance of success.

Brand Positioning

Whether launching a new brand, re-positioning an existing or seeking to ingrain your brand’s positioning better throughout the business, QSQ can help. We develop and finetune positionings that are right for both you and your target audience and can help ensure the essence of your brand is lived throughout your business.


At QSQ, we cover a wide range of both qualitative and quantitative research including

  • Online communities
  • Groups/depth interviews
  • Ethnography
  • Retail safaris
  • Market sizing
  • U&A studies
  • Concept/proposition testing and validation
  • Segmentation/targeting

All English- and Spanish-speaking projects are conducted in-house and we have a range of global trusted associates to support for recruitment, local language moderation and to deliver large scale quant projects.

Panel 2

How we work

Fresh perspectives on your challenges

With diverse experience, we bring learnings from other categories & cultures to spark new thinking for your brand. Our fresh & open perspective on the world brings a unique understanding of how consumer behaviour is adapting to changing realities.

Tailored and cost-effective approaches

We don’t use off-the-shelf processes/solutions. We don’t include expensive niceties that add more to the budget than the output. And we don’t have expensive offices or the large overheads of a traditional consultancy. Our approaches enable you to get the most out of your budget whilst maximising impact for your business.

Clear and deliverable strategies

When you work with QSQ, you can expect to receive outputs that are both actionable and make a difference. Instead of piles of reports or wish-lists for the future, our deliverables are focused, clear and provide informed recommendations for your business.

Inspiration can come from anywhere

A successful idea can come from anywhere.

Sometimes you need to look outside of your competitive set, your category or the countries in which you operate. QSQ does the legwork for you in bringing expertise, inspiration and challenges from external sources, to ensure you aren’t getting the same results time after time.

Panel 3

Why us?

We work flexibly

QSQ is set up to be flexible: to the challenge, the time frame and the context – we always strive to meet the specific needs of each and every project challenge

We understand people

Without people, your brand ceases to exist. We bring a rich understanding of consumers from global consulting experience & time on-the-ground living across diverse cultures.

We speak your language

At QSQ, we believe in the value of relationships – a brand’s relationship with its consumer, and our relationships with our clients. With diverse client & agency-side experience, in-house language skills and research fluency, we know what it takes to deliver successful projects.

Panel 4

Meet the founder

Andy Quarmby Brand Strategy Consultant QSQ
Andy Quarmby

Since joining the world of branding as a non-bearded Economics & Spanish graduate, Andy has put his skills to the test around the globe. With a competitive sporting edge and a passion for language & people, Andy is committed in his pursuit of immersion into new cultures, new industries and to find winning opportunities for brands to grow – even in the toughest environments.

Andy has worked across multiple agencies/ consultancies in both a permanent & freelance capacity throughout his career, as well as in a wide range of client industries. His eyes truly light up, however, when working in industries closest to his heart – most notably in the world of beer, gaming (in the broadest sense of the word) and technology.